The Lowel Ego has been gathering rave reviews. The innovative, functional, elegant design delivers great pictures every time. Here's what they're saying about Ego.

One online webzine, Digital Dingus, liked it enough to do an in-depth examination of it. Take a look...

"...Ask any seasoned photographer what the most difficult aspect to taking images is, and you will get a reply: "Lighting". Professionals use thousands of dollars of equipment just for lighting, but what is the common photographer supposed to do? Lowel decided to create a product which would be priced reasonably within a person's budget.."

Some Quotes

"...smooth and even lighting that can be useful for a million and one things" PC Photo

"... the Ego is perfect for tabletop shots, headshots, or even web conferences. ...It makes a pretty cool lamp too" Picture Magazine

"Lowel has been in the lighting industry since the Eisenhower administration, so it's no surprise that the company's first foray into low-buck photographic fluorescent lights - a popular category for eBay shooters - is well thought-out and easy to use."Popular Photography

"Designed to make it easier for the prosumer to light for tabletop photography, Lowels Ego Digital Imaging Light is also very usable by the professional" Videography

"We were quite impressed with Lowel's small portable light system. If you sell small items on eBay, this is something you might want to consider. It will be a big help in throwing a nice even light on your objects for those digital shots." Rainy Day Magazine

"Because of its small size, the Ego is probably best suited to headshots, and that's a good thing. ... I like doing headshots again and I never thought that would happen!" Shutterbug

"Objects like glass vases or tin toys can be hard to light due to the inevitable hot spots that you get when light hits those surfaces, but the light quality combined with Ego's diffusion material puts that problem to rest." PC Photo

"The Lowel Ego is a revolutionary tabletop fluorescent softlight that will enable anyone to achieve professional results in their home." Photographers Forum